Hilton
The TikTok You Stay In
Challenge
To capitalize on pent up travel demand and differentiate from competitors, in 2022, Hilton launched an enduring new brand platform, ‘For the Stay’ that umbrellaed across every aspect of their business. Accompanied by a Masterbrand campaign, titled, ‘It Matters Where You Stay’, it brought Hilton’s signature hospitality and...
Challenge
To capitalize on pent up travel demand and differentiate from competitors, in 2022, Hilton launched an enduring new brand platform, ‘For the Stay’ that umbrellaed across every aspect of their business. Accompanied by a Masterbrand campaign, titled, ‘It Matters Where You Stay’, it brought Hilton’s signature hospitality and care to life, elevating the all-important role of the hotel within travel – a message overlooked by modern travel marketers.
Post-launch, we were challenged to come up with a big idea that would continue the story of the Stay in culture and generate significant reach and buzz.
Solutions
The resulting idea was a 10-minute TikTok that demonstrated how wonderful things happen when you Stay. We partnered with creators, including Paris Hilton, to build an ecosystem designed to engage our audience, and surprise people so much that they couldn’t stop talking about it.
Result
The campaign has been a huge success, with viewers indeed, staying, in record numbers.
View the full case study here.
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