Sustainability

Generating ideas for the future to solve challenges facing society

For dentsu to truly contribute to the growth of our clients and society into the future, initiatives towards generating non-financial value are of the utmost importance. Our 2030 Sustainability Strategy is all about generating ideas for the future to solve challenges facing society. It is not simply about being sustainable. It is about unlocking potential opportunities. To accomplish this, we must first picture an ideal future without being bound by current restraints. This allows us to think freely about how we can achieve that future, rather than thinking about it as an extension of the past. By leveraging our “insights into humanity” that we have cultivated since our founding to help shape people’s attitudes and behaviors, we believe we can contribute towards promoting sustainability for society as a whole.

Furthermore, it is important for us to share with our stakeholders the value of not simply focusing on our own short-term profits, but also on medium- to long-term sustainability for society. For example, in October 2023, dentsu launched the Decarbonization Initiative for Marketing with the goal of visualizing and reducing greenhouse gas emissions in supply chains associated with marketing communication activities in Japan. Together with the stakeholders involved, we aim to discuss the optimal state for the industry towards realizing a low-carbon society.

Collaboration between business, government and civil society is key for generating value for society. Connecting these three groups also happens to be one of dentsu’s greatest strengths. Through connecting others and leveraging the creativity and ingenuity of our diverse global talent, we can lead systemic change towards future possibilities in five high-impact areas:

• Accelerating our own sustainable transformation

• Driving change in our industry

• Engaging in cross-industry partnerships

• Enabling society to make sustainable choices

• Advocating for change in social systems

With a spirit of “creating a shared future together with others”, we will transform society through our corporate activities.