Creative Production Partnership

Challenge

Leading global beverage brand Heineken tasked Tag with supporting their growth and global reach by adapting their marketing creative to resonate throughout multiple regions. Tag’s deep understanding of each local market, and seamless ability to adapt creative to match the targeted demographic within each region, ensured we were well placed to help support Heineken in their global growth.  In addition to leveraging creative from each campaign across markets and regions, Heineken also needed to find a better way to monitor the thousands of moving pieces in their creative process while stretching big idea concepts across the globe. 

Solution

With deep rooted experience in post-production, Tag became Heineken’s creative production partner. We enlisted our team of global adaptation experts to translate each creative campaign into a targeted regional push, developing a robust integrated technology platform to manage global marketing campaigns and assets for each brand, in each region.  

We also built a creative production platform to align global broadcast and digital post-production capabilities, allowing each campaign to engage customers with a compelling and targeted creative message. To continue to support Heineken, as well as 250 umbrella brands as a creative partner, we opened an office in Amsterdam, near Heineken’s global centre of commerce.