Organic Intelligence

Challenge

FOOD RETAILERS HAVE A FRESH FOOD PROBLEM

Every year on Earth, the escalating climate crisis is contributing to over $123 billion in lost crop, while approximately 1.3 billion tons of fresh food is going from farms to landfills. As populations grow, the pressure mounts to transform the global food supply chain. Without immediate, scalable solutions that enhance predictability, transparency, and efficiency in the global supply chain, the consequences for humanity could be devastating.

Solution

MAKING THE INVISIBLE, VISIBLE

Our strategy was to boldly redefine Intel's image by demonstrating the tangible benefits of transforming agriculture with AI and increasing transparency in an industry critical to humanity's future. We set out to take AI's theoretical potential and visualize its practical benefits to the real world through a digital experience, and further, used the real-time data of 24/7 AI-powered Nature Fresh Farms, to prove how Intel's AI solutions can transform the entire supply chain.

Results

FROM SEED TO SHELF

To bring transparency around how Intel's AI solutions are helping to reduce food waste lost to inefficiencies of the global supply chain, we created an industry-defining initiative called Organic Intelligence. At its heart: a digital platform powered by real-time data harvested from Intel's partner, Nature Fresh Farms.

By visualizing the benefits of Intel's AI solutions over conventional farming, we offered a blueprint for the digital transformation of industries everywhere.

Organic Intelligence is an interactive, digital platform designed to visualize and dimensionalize the benefit of AI-enabled, edge farming the benefit of AI-enabled, edge farming techniques powered by Intel Xeon processors and OpenVINO software. This platform's beauty lies in how it harvests terabytes of live data from the farm and benchmarks that data against conventional farming to show the true advantages of Intel's AI-enabled, edge farming solutions.