How are CMOs Adapting to Meet Future Expectations?
As brands navigate an increasingly complex landscape, how closely do marketing strategies reflect the shifting expectations of consumers? What unique opportunities and challenges do marketing leaders face as they prepare their brands for a world reshaped by rapid change? To what degree are brands aligning with future consumer sentiment, and how are they positioning themselves to stand out?
The dentsu CMO Navigator is designed to inspire brands with forward-looking insights by blending an understanding of consumer sentiment with a deep dive into different brand challenges and opportunities.
2024 CMO Navigators
Dentsu Creative 2024 CMO Survey
Dentsu Creative's annual global survey reveals a new era of empowerment worldwide, spurred by an unprecedented confidence in the power of creativity.
2024 Global CMO Navigator: CX Edition
To innovate, it’s critical to understand the realities for consumers and brands – both their sentiments today and expectations for tomorrow.
CMO Navigator: Media Edition 2024
Download the report to learn more about CMOs’ views when it comes to the economy, business performance, the role of marketing, media, and AI.
An Inside Look at the 2024 DC CMO Survey:
"Brands and businesses are now in the era of sudden change. Changes we’ve anticipated for years are now accelerating dramatically and reaching critical tipping points accelerated by new behaviors, new technologies, and new possibilities. [...] Brands today will be built at the intersection of culture, commerce, and community; in a world where stories are shoppable, and stores are stories. The challenge for brands will be to engage communities in thoughtful and collaborative ways enabling scale, relevance, and authenticity."
Patricia ‘Pats’ McDonald, Chief Strategy Officer, dentsu Creative, Global/EMEA
Look back at previous reports
Fall 2023 CMO Navigator
We’re excited to announce the release of the Fall 2023 Edition of our bi-annual CMO Navigator report. In this report, we examine results from a questionnaire fielded to 600 North American CMOs and ...
Spring 2023 CMO Navigator
In our third wave of this report, we explore how North American CMOs remain optimistic and continue to believe that marketing has grown in importance, despite being in an uncertain economic environ...
Fall 2022 CMO Navigator
Dentsu's CMO Navigator Wave II surveys marketers’ perceptions of the economic climate and ‘recession readiness,’ DEI priorities and challenges, and strategies for capitalizing on the Web 3.0 future...
Summer 2022 CMO Navigator
The first CMO Navigator report from dentsu analyzes the evolving mindset of marketing leaders in the U.S. and Canada. Now accountable for a broader set of business metrics, CMOs emphasize how criti...
US Study: 2020 CMO survey
The role of the Chief Marketing Officer is more difficult than ever: ‘business as usual’ is no longer an option and the future is clouded by uncertainty. Although no one could have predicted the pa...
Global Study: 2020 CMO survey
Our global report examines the mindset and level of preparedness for CMOs across 12 global markets, including Europe, the Americas and Asia-Pacific. The report investigates the strategies that sepa...
CMO survey 2019
Our global survey of 1,000 CMOs finds that 79% believe they must transform, not just optimize, their businesses through digital technologies. Download report to learn why.
CMO survey 2018
Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs. Read our report to find their unique answers about how brands win in the digital economy.
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