dentsu
Nick the Game
0
Downloads on Steam
0
Paid media support
Challenge
Instead of creating a traditional holiday card, our team developed Nick the Game, a tower defense survival game all in virtual reality. Santa’s on the run, and only you can save him. Step into his boots to become Nick—the hard-boiled badass Claus bent on survival. Battle killer robot elves in this VR tower defense survival...
Challenge
Instead of creating a traditional holiday card, our team developed Nick the Game, a tower defense survival game all in virtual reality. Santa’s on the run, and only you can save him. Step into his boots to become Nick—the hard-boiled badass Claus bent on survival. Battle killer robot elves in this VR tower defense survival game and try to hold out against the evil hordes to save what’s left of Christmas.
Solution
Built in the Unreal gaming engine, this first-person, room-scale VR experience for the HTC Vive lets users take control of a variety of weapons and tools to fight off endless waves of evil robotic elves. As Santa’s survivalist alter ego Nick, users must move around the environment to set up defenses and dodge attacks to beat...
Solution
Built in the Unreal gaming engine, this first-person, room-scale VR experience for the HTC Vive lets users take control of a variety of weapons and tools to fight off endless waves of evil robotic elves. As Santa’s survivalist alter ego Nick, users must move around the environment to set up defenses and dodge attacks to beat back the onslaught.
Results
The campaign resulted in 100K+ game downloads on Steam through WOM with no paid media support and received wide press accolades including articles in Digiday, the Drum, AdAge and Diverge.
Our other work
Intel
Organic Intelligence
Transforming the global food supply chain from seed to grocery shelf.
Heineken
Creative Production Partnership
Leading global beverage brand Heineken tasked Tag with supporting their growth and global reach by adapting their marketing creative to resonate throughout multiple regions.
Brady x Ad Council
Safe Stories
Brady, Ad Council and Dentsu Creative Campaign Relays Stories of Real People Affected by Gun Suicide.
Burger King
Data-Driven Loyalty Fit for a King
As Burger King’s reign over the fast-food kingdom approached 70 years, they needed exciting new ways to engage their customers