Unreal Engine 3D Content Creation

Challenge

For the launch of the all-new 2023 Honda CR-V, the brief was straightforward: Expand the Hondaverse by adding new zones and by showcasing the Honda CR-V in various terrains to traverse. With the CR-V's off-roading capabilities, it was vital to depict it in rugged environments, but also in more upscale and premium settings. The goal was to paint a vivid picture for potential customers, helping them visualize owning this SUV, regardless of how it would be used or where.

Solution

Unreal Engine excels in replicating natural environments with its terrain sculpting tools. These tools enable users to mold landscapes to mirror real-world terrains or craft entirely distinct settings. Among Unreal Engine’s standout features is its real-time editing. Its robust in-editor rendering lets users witness changes instantly, facilitating on-the-spot adjustments to lighting, materials, and asset positioning.

Taylor James, a Tag company, masterfully created stills and videos for three different types of locations or ‘zones’ for the powerful and sleek Honda CR-V.

Zone 1: National Parks

In creating the novel national park environment, Taylor James drew inspiration from real-life images of US national parks. Their rendition was crafted inside Unreal using the landscape sculpting system and spline creation tools. This was further enriched with high-quality assets for significant rock formations, merging multiple mesh assets to form expansive landscapes.

Zone 2: Lake Area Airbnb

For the lake Airbnb, the original building from previous Hondaverse creations was replaced with a more contemporary one, and the surrounding landscape was refreshed. New roads were introduced as well.
Given that Taylor James initially utilized Unreal to craft these environments, revisiting and refining them was straightforward. The real-time nature of Unreal Engine allowed for immediate visibility of modifications. This ensured prompt feedback sessions with the client and internal teams, witnessing real-time alterations.

Zone 3: City

While the Lake Airbnb zone represented the allure of nature retreats and weekend getaways, the contrasting, bustling City zone was sleek and luxurious. Through these additions, we captured the CR-V’s versatility while producing stunning imagery.