How can brands keep pace with tomorrow's digital consumer?
Consumers call the shots. That’s the reality of the digital economy. For brands, the implications are far-reaching. Ultimately, they must engage with consumers in new ways while also re-engineer their businesses around rapidly changing needs, attitudes and behaviours.
Güzellik & Bakım Kategori Raporu
Güzellik ve bakım kategorisiyle ilgilenen hedef kitle kaç farklı personadan oluşuyor? Hangi markalarla ilgileniyor? Alışveriş ve e-ticaret alışkanlıkları neler? Kozmetik sektöründeki “yeşil” markalar hangileri ve tüketicilerin bu markalara bakış açısı ne?
Motley teknolojimiz üzerinden gerçek tüketicilerin güzellik kategorisindeki içgörü ve trendlerini keşfedin.
Raporu İndir
Consumer
Rewriting the Trust Equation
Brand value depends on trust. But how do we earn and nurture such trust amidst the changing dynamics of the digital age?
Consumer
CMO Survey 2018
How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.
Consumer
The Future is Voice Activated
Discover iProspect's analysis of voice adoption and usage across smartphone users in Asia-Pacific - and learn what it means for brands as they craft their voice strategies.
Technology
How can brands use emerging technology to deliver better marketing outcomes?
Link to TechnologySubscribe
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