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Marketing at the Algorithmic Crossroads
Winning in a world where machines shape consumer choices
The rules of CPG marketing have changed. Scale is no longer enough—algorithms now dictate visibility, relevance, and growth. To stay ahead, brands must rethink their approach, from how they win the battle for algorithmic availability to redefining the retail media value exchange.
In this report, Carat unpacks the six key considerations for CPG brands navigating this shift, blending timeless marketing truths with new-age algorithmic strategies.
Discover how the most innovative brands are shaping the future.
📥 Download the report now.
Read the reportOur latest thinking
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Media
Marketing at the Algorithmic Crossroads
Winning in a world where machines shape consumer choices
The rules of CPG marketing have changed. Scale is no longer enough—algorithms now dictate visibility, relevance, and growth. To stay ahead, ...
Growth
Ad Spend Report June 2018
Discover ad spend and growth forecasts for 59 markets, expertly analysed and organised for easy reference.
Technology
From Novelty to Necessity
How is machine learning impacting business models and what are the implications for marketing? This white paper is essential reading for brands looking to understand the transformative power of thi...
Technology
How can brands use emerging technology to deliver better marketing outcomes?
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