Allocating the most optimal place for every level of marketing investment

We’ve always believed that analysis is only half of the story so using the results of our work to help clients make a real difference is what it’s all about for us. That’s why we don’t just employ Econometricians – we employ experienced Econometricians who understand the business value of what they do and who can advise our clients on how to use modelling to make their marketing much more effective.

This consultancy led approach is vital to getting the best out of the data. It ensures that everything we’ve learnt about our clients’ products and markets during the scoping and objective-setting stage gets incorporated into the models. We take our clients on a marketing effectiveness journey, sharing models at interim stages to get feedback and further improve our analysis. The result? A set of models that make statistical and common sense – models that we can then use with our clients to significantly improve marketing effectiveness.