Innovating human experiences to move hearts, impact business & improve society
In an era where technology and optimisation dominate, the human touch is at risk of being overlooked. Dentsu Lab London, dentsu’s forward-thinking innovation hub in the UK&I, embraces a creative R&D approach that merges human behaviour with emerging technology to craft experiences that truly resonate.
Since its launch ten years ago, dentsu Lab Tokyo has been at the forefront of innovation. The Lab has tackled societal challenges while delivering visionary work that connects with people on an emotional level. With a talented international team of dreamers and innovators equipped with cutting-edge tools, the Lab drives meaningful growth for clients while making a lasting impact on society.
Why Choose dentsu Lab?
Driving Positive Impact
Dentsu Lab London is committed to more than just technological advancements—it’s about creating solutions that make a difference for people, businesses, and society at large. Every project undertaken by the Lab is designed to deliver long-lasting, meaningful change. By blending human-centered design with cutting-edge R&D, dentsu Lab London develops products, services, and experiences that move people emotionally, while addressing key societal challenges. Whether it’s harnessing the power of AI to improve accessibility or using blockchain to drive sustainability, the Lab is focused on making a positive impact that goes beyond the bottom line.
Proven Innovation
Building on over a decade of experience in Japan, dentsu Lab Tokyo has built an impressive portfolio of projects that have transformed industries and challenged conventional thinking. The Lab has pioneered groundbreaking work, including the globally celebrated "Project Humanity," which uses technology to empower and connect people across diverse communities. From intimate, small-scale projects to large-scale initiatives like the Paralympic Opening Ceremonies, dentsu Lab Tokyo has earned international recognition for its creative problem-solving and award-winning innovations. This proven track record positions dentsu Lab as a trusted partner for brands looking to shape the future and create truly transformative experiences.
Agility and Global Scale
At the heart of the Lab’s offering is its ability to adapt and scale. The Lab is part of a global network of experts within dentsu, providing unmatched agility in responding to the ever-changing demands of today’s market. Dentsu Lab London can tap into this diverse pool of subject matter experts from all over the world, offering clients the right expertise at the right time. This dynamic model enables the Lab to deliver bespoke, scalable solutions that can grow with the project, from ideation through to launch and beyond. Whether it’s a localised campaign or a global innovation initiative, dentsu Lab London ensures the speed, flexibility, and depth required to drive success in an increasingly complex world.
The Innovation Paradox
The Innovation Paradox report by Dentsu Lab reveals a crucial disconnect: CMOs understand the need for innovation but hesitate to invest in it, driven by short-term pressures. Despite 72% wanting more innovation, only 10% of budgets are allocated to it. This report dives into four key paradoxes, showing how a shift from quick fixes to true, process-driven innovation can unlock exponential growth.
Packed with insights from over 950 CMOs, this guide highlights the missed opportunities when innovation is approached with a narrow focus. It offers actionable strategies to embrace uncertainty, collaborate across functions, and turn innovation into a long-term, sustainable advantage.
Download now to discover how to break free from these innovation traps and transform your business.
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Our Leadership
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Dentsu Lab London
The Lab is a new space in our London HQ, which will help deliver dentsu’s mission to Innovate to Impact. It operates in two powerful ways: proactively shaping briefs to identify new products, services, and experiences, while also independently developing innovations that shape what’s next.
Get in touch to find out more.
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