Business Transformation Specialised Practice

Preparing brands for the future with creative and technology-driven transformation

Dentsu’s Business Transformation (BX) practice supports brands and business on their journey to sustainable growth and prepares them for the world of tomorrow. BX brings together dentsu’s unique data and technology-driven creativity with management consulting rigour and human-centric design to achieve long-term transformation, with immediate tangible results. 

As the world’s leading people-centered transformation partner, dentsu is supporting brands on their journey to adapt and remain competitive amid rapid changes in market dynamics, customer behaviour and employee experience.  

Our 400-strong global community of business transformation experts are co-creating long-term growth strategies with some of the world’s most iconic brands across telco, financial services, FMCG and retail, helping them unlock untapped opportunities. 

Business Transformation: Why Choose dentsu?

BX at dentsu operates with a core belief in the triple-bottom-line philosophy of Sanpo Yoshi: making decisions that benefit businesses, people, and society. This ethos drives our end-to-end growth strategies and guides our commitment to delivering sustainable and scalable solutions. 

With integrated expertise in data, insights, customer experience and creativity, spanning dentsu’s network of six agencies (Merkle, iProspect, Carat, dentsu X and Dentsu Creative), BX is at the intersection of consulting and creative strategy, enabled by technology.

Our BX solutions are powered by:

1. Market landscaping: evaluating the competitive landscape, market dynamics and consumer behaviour to identify opportunities for growth and innovation.  
2. Strategy consulting: identifying new paths to growth, pivoting business models and driving consumer-led innovation to create advantage, loyalty and value.  
3. Social good consulting: growing business and prosperous society simultaneously, leveraging networks to build alliances and create social value.  
4. Transformation consulting: designing, building, piloting and executing future-ready operating models and change management discipline that unlocks the power of culture and enables new growth.