Our measurement and modelling suite ensures we can help clients measure their activity at the required granularity and optimise their entire marketing mix, leading to far greater incremental returns.

Market Mix Modelling (MMM) helps disentangle the impact on sales of key growth drivers such as price, promotion and marketing efforts and outside influences such as seasonality and the economy.

ISOLATE

Determine which factors are influencing Market Share & Sales

QUANTIFY

Quantify what sales are driven by each factor

OPTIMISE

Understand how these factors will drive future growth

Ecosystem Modelling (ESM) evaluates the consumer journey by understanding the role and value of different touchpoints found in a consumer’s path to purchase. Ecosystem modelling is designed to evaluate and optimise campaigns across a multichannel landscape and across several KPIs. This approach is ideal for clients who have a complex brand ecosystem with multiple sales and marketing channels

Total Attribution delivers a holistic view of marketing performance across all channels in one analytical framework, enabling complete ROI optimisation to drive more profitable business growth. It uses a combination of measurement techniques get to a truly comprehensive and granular view of performance and optimizing insights marketers need to hold the competitive advantage against their peers.

Unified in-flight reporting 

This solution results in marketers gaining access to regular and holistic results across online and offline marketing activities, with the insights and results required to make business-critical decisions, even while the campaign is still in-flight.   

In our experience, creative execution is the second most significant factor impacting advertising profitability. It is also the most significant factor that an advertiser has direct control over. 

AdCompass is designed to measure and optimise the impact of creative. It fuses primary consumer research with econometric modelling to identify the key drivers of creative effectiveness and predict the ability of creative to drive sales.