Propelling brands beyond boundaries for growth & influence
Our core commitment to innovation drives us to continuously redefine brand experiences, pushing the limits of what's possible, into the beyond. With each project, our team of forward-thinkers and visionaries explore new ways to engage and inspire audiences, leaving a lasting impact, because we always ask ‘why’, not just what. Our relentless pursuit of excellence sets new standards, inspiring others to follow.
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dentsu X Services
dX Insight
Create personally relevant experience grounded in people’s truth through a deeper understanding of people’s interests, value and motivation.
dX Idea Lab
Create breakthrough experiences through the creative use of technology in a virtual or physical world ‘beyond media’.
dX Entertainment
Benefit from more than 150 years of dentsu expertise to create meaningful connection with your audience, through the firepower of dentsu entertainment & sports content.
dx Transformation
We help embed agility in brands to create improved, richer experiences with precision and speed.
dX Commerce
We provide expertise in creating brand presence on the various marketplaces and navigating the complexity of shoppable formats.
Ahead 2024: Branding Beyond Impact
Today's marketing landscape requires more than just sales. Consumers demand brands that contribute positively, both to society and the environment. This edition of ahead tackles the ethical dilemmas faced by modern advertisers head-on. We're diving deep into critical topics like sustainability, responsible marketing practices, and redefining traditional frameworks to drive impactful change.
We're bringing together diverse perspectives from industry leaders all over the globe. Together, we'll navigate the complexities of ethical advertising, fostering a marketing ecosystem that thrives on both success and social responsibility.
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dentsu X Motivations: The Blueprint for Brand Success
‘The Blueprint for Brand Success’ delves deeper into human behaviour, tailored specifically to five industries. These tailored insights provide practical, real-world examples designed to empower marketing professionals like yourself to resonate authentically with your audience.
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Dentsu Creative Taiwan | Isobar | Dentsu X - Activisions'...
In a bold move to reignite interest in World of Warcraft's Wrath of the Lich King Classic expansion among Taiwanese players, we embarked on a creative collaboration that bridged a 400-year-old T...
Dentsu X Taiwan - Penghu Government's "Welcome BAYk"
Dentsu X Taiwan noticed that social issue like this one, especially in small village area, is hard to draw people’s attention, let alone making the society to take action. They also discovered t...
Dentsu X India - Galderma's "Transforming Skincare Market...
The COVID-19 pandemic reshaped consumer habits and priorities, particularly increasing demand for personal care products as health and well-being became paramount. In a saturated skincare market...
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Latest News
dentsu X India Bags Digital Media Mandate for LG Electronics
The mandate was won following a competitive multi-agency pitch. dentsu X will now lead social media, content creation, influencer marketing, media planning, analytics, and full-funnel management fo...
Vi-John Healthcare awards shaving category media mandate ...
dentsu X will now drive efforts to uniquely position the brand in the market, spearheading media planning and execution across TV, print, radio, cinema, OOH and digital channels for the brand’s sha...
dentsu X Malaysia shines at the MSA Awards 2024
The team walked away with multiple top honours, bringing home 9 awards. The wins include 2 Gold awards: Performance Media category for work with Cetaphil and Smart Impact category for our innovativ...