Insights with Impact

APAC Ad Spend 2025

At the start of the new year, dentsu APAC's investment analysts take a look at Asia and provide updated advertising spend forecasts for a dynamic but divergent region in the context of economic and political uncertainty. 

^{Historical advertising spend figures have all been restated to constant April 2024 exchange rates. The full methodology is available here.} 

^{Nothing in this report is intended to be or should be construed as an endorsement or promotion of AI, generative AI (GAI) including of any particular AI or GAI tool by dentsu. Readers should undertake their independent assessment (including from a legal and ethical perspective) before using or advising on the use of any of the foregoing. Please also see our terms and conditions linked at the bottom of this page.}