Vi-John Healthcare India, a personal care company, announced that it has awarded the integrated media mandate of the shaving category to dentsu X. From what is understood, the account was won following a competitive multi-agency pitch and will be serviced from dentsu X’s Gurugram office. 

“We at dentsu X are thrilled to add Vi-John – a reputed CPG brand, to our clientele. By combining creativity, technology, and strategy, this partnership is set to deliver impactful and transformative brand experiences for Vi-John. We are dedicated to innovating and redefining these experiences, pushing boundaries to drive remarkable growth and influence,” Jose Leon, CEO, dentsu X-India, said.

According to the company, dentsu X will drive the innovation to uniquely position the brand in the market. The agency’s team will spearhead media planning and execution across TV, print, radio, cinema, OOH and digital channels for the brand’s shaving category products. 

“We are happy to partner with dentsu X on our Shaving Category. The company is at an important juncture in its six decades of market leadership and we wanted strategic partnerships with a media partner that has both – experience in handling large-scale FMCG brands along with the expertise of giving customized media market-specific solutions. denstu X was a clear choice and we are excited to work with them to meet our business objectives,” Ashutosh Chaudharie, general manager marketing, VI John, added. 

^{Originally published on Financial Express.}