Dentsu wins Figo Pet pitch in the Benelux and Germany

Amsterdam, 5 November 2024 – Dentsu, the media and marketing agency for the future, has won the highly sought-after pitch from Figo Pet Insurance. This collaboration promises a successful future for both parties, driven by data-driven strategies, creative campaigns, and a shared passion for pets.

Dentsu will support Figo in the Netherlands, Belgium, and Germany with a wide range of services, including SEA, SEO, social media marketing, data analysis, and customer experience management. The focus is on achieving strong growth in customer numbers and raising awareness of pet insurances.

Samantha Bakker, Team Lead Digital Marketing at Figo, said, “We were looking for a media agency to help us jointly achieve our ambitious growth goals in Europe. Dentsu convinced us with an integrated approach, centring on the power of data, customer experience, and creative content.”

Michael Willems, Managing Director Media, Dentsu Benelux, added, “We are extremely proud to welcome Figo as a client; this pitch was tailor-made for us. Not only because of our expertise in digital marketing but also due to the shared love for pets, which was clearly felt throughout the process.”

The pitch was a unique experience, with dogs playing an important role. Figo brought their own “office dog” Jibbe to the first meeting, which perfectly matched dentsu’s dog-friendly culture. For the second pitch presentation, dentsu’s “office dog” Toni was also present. “This collaboration proves that a personal approach and building a unique bond between advertiser and agency are essential in today’s business world,” added Mark Rijsdijk, Director of Operations and proud dog owner.