We are dentsu

Dentsu helps brands grow in a world that never stands still. Founded in Tokyo in 1901, we are now a global network working across more than 145 countries.

By bringing together creativity, media, data and technology, we create experiences people actually connect with. From brand building to customer experience, our teams work together to help businesses grow, adapt and stay ahead.

At the heart of it all is one goal: innovating to impact.

Our Integrated Services

Dentsu Influence

Dentsu Influence

Dentsu Influence helps brands turn creators into true brand building partners. By combining media and creativity from the start, and leveraging integrated end-to-end expertise, tools and partnerships, we build creator strategies designed to perform. Delivering measurable impact across brand and business. Ensuring effectiveness to Influence.

Search First Video

Search First Video

Search First Video is a structured approach where video is built around real search demand. The goal is not just reach, but sustainable discoverability and trust. 

Our Agencies

Dentsu Creative Amsterdam logo
Creative

We’re Dentsu Creative Amsterdam. We can give your brand a face, make it the talk of the town, build it new bionic legs, or plug it straight into today. So, want to create change with us?

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CXM

We’re Merkle, part of dentsu. We build apps people love, power CRM at global scale, design tech that can handle millions, and turn data into personalised experiences. Ready to create connections that matter?

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Media

We’re dentsu media. We find your audience, spark conversations, fuel demand, and turn attention into action. Ready to make your brand unmissable?

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Our people, our culture

At dentsu, we believe diverse teams create better ideas and stronger outcomes. We’re building an inclusive culture where everyone feels seen, heard, and valued, and where bold minds can grow their careers. Whether you're just starting out or ready for your next big move, there’s a place for you here.

Join Us
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On Our Mind

ChatGPT Ads are here.
Thought Leadership

ChatGPT Ads Are Here. Here’s How Dentsu Can Help Your Brand Get Noticed.

People aren't just searching anymore. They're having conversations with AI. With ChatGPT Ads now rolling out across Europe, a new question emerges for brands: are you showing up when people ask AI for recommendations?
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White Paper

Out Of Home Trend Report 2026

Out-of-Home has always lived where people live: in streets, stations, shopping areas, campuses, public squares, roadside environments and retail spaces. In 2026, that public role is becoming more relevant than ever. As media becomes increasingly fragmented, personalised and algorithm-driven, OOH remains one of the few channels that can still create shared visibility at scale. It reaches people in the real world, in moments of movement, waiting, shopping, commuting and experiencing. This year’...
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News

Dentsu Media appointed media partner for the Dutch Government from 2027

Dentsu has been appointed as the new media services partner for the Dutch Government (Rijksoverheid) following the Dienst Publiek en Communicatie (DPC) tender, effective from 1 January 2027. The partnership will run for four years. The Rijksoverheid account is known as one of the largest media accounts in the Netherlands. Dentsu Media and the Dutch Government are joining forces to help reach citizens and professionals in a more targeted and impactful way. The partnership will focus on a data-...
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