RTL is transitioning to dentsu

Amsterdam, 7 October 2024 – Dentsu Benelux is proud to welcome its new client, RTL. Starting 1 January 2025, dentsu will take charge of the integrated media strategy as well as the complete offline media planning for all RTL and Videoland campaigns.

The collaboration covers a wide range of projects, including Media Mix Modeling (MMM), Creative Pre-testing, and Audience Targeting. This evidence-based approach enables dentsu to deliver valuable insights from various data sources, significantly enhancing the media plans for RTL and Videoland. Both parties are committed to utilizing research and data to maximize campaign effectiveness and help RTL reach its audiences even more effectively.

With this partnership, RTL is making a major step towards further growth and innovation in the dynamic Dutch entertainment market.

Margot Moscou, Head of Content & Digital Marketing, RTL & Videoland: "We have ambitious plans and always work with partners who help us move forward. In terms of media and creative effectiveness, dentsu has everything we need to make a difference in impactful visibility. That's why we are very much looking forward to working with dentsu."

Michael Willems, Managing Director Media, dentsu Benelux: "With this collaboration, we aim to take the data-driven RTL to the next step in developing a scientific approach to media. This ensures ongoing innovation in the dynamic Dutch entertainment market. We are excited to work together."