How can brands keep pace with tomorrow's digital consumer?
Consumers call the shots. That’s the reality of the digital economy. For brands, the implications are far-reaching. Ultimately, they must engage with consumers in new ways while also re-engineer their businesses around rapidly changing needs, attitudes and behaviours.
CMO Survey 2018
How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs
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Consumer
CMO Survey 2018
How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.
Consumer
The Future is Voice Activated
Discover iProspect's analysis of voice adoption and usage across smartphone users in Asia-Pacific - and learn what it means for brands as they craft their voice strategies.
Technology
How can brands use emerging technology to deliver better marketing outcomes?
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How do marketers create growth in today’s volatile business environment? By keeping a strong pulse on consumer attitudes, behaviours, and expectations.
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