We know Canadian consumers better than anyone.
At dentsu Canada, we understand the need for brands to ensure their data is stable, growing and interoperable in an ever-changing and disparate identity landscape.
We also understand the value of personalized customer experiences and the risk of a poorly executed data solution.
Drawing from decades of investment and expertise, we built a solution for Canadian advertisers and media publishers to make the most out of first-party data in a privacy-safe environment, to deliver personalized customer experiences at scale.
Meet, Merkury.
Merkury is an open, interoperable enterprise identity platform, powered by industry-leading data collaboration solutions provider, Optable.
Merkury provides brands a data identity and enrichment solution that connects brand, content, commerce and experience to drive value with the people that matter most – customers.
Merkury, the world’s largest identity platform with 80% coverage of consumers globally, sourced from the combination of proprietary and partner data across markets and inclusive of 10K+ consumer data attributes. Merkury is comprised of Merkury Enterprise, Merkury and Merkury Flash and enables a shared language of consumer understanding into the Canadian marketing ecosystem.
Merkury makes your data better, in your systems
How does it work
Made in and for Canada
Merkury, a data enrichment clean-room capability tailored to Canadians advertisers and media publishers
- Partnerships through data: Includes peer-to-peer, co-op, and other data collaboration features
- Audiences beyond the transactional: Create segments on psychological factors, decision-making styles, and more
- Enterprise opportunities: Convert traffic into a source of identities, enabling commercialization of segments powered by Merkury
- Accessible to first timers: Free trial Flash clean room available to test audience integration