GLOBAL. CREATIVE. PRODUCTION. POWERHOUSE.
Omnichannel Content Production Partner for the World’s Leading Brands
At Tag, we bring big ideas to life. We work with leading brands to deliver impactful content at speed and scale across channels and regions.
With intelligent, sustainable, and technology-driven solutions at the heart of everything we do, brands can operate more efficiently and effectively by doing more with less.
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Tag Canada: Local Presence, Global Scale
Tag Canada is unique among full-service agencies that specialize in creative production and channel activation. At the core of Tag Canada’s offerings is its unmatched excellence in Food and Beverage content production where high-impact, unrivalled culinary creativity and marketing expertise converge, ensuring every creation is a F&B masterpiece.
The expansion of Tag’s complete omnichannel capabilities throughout Canada means brands across all sectors now benefit from Tag's global expertise. From ideation to launch, Tag’s tech-enabled creative production solutions provide maximum reach and effectiveness to ensure the success of brands in today’s ultra-competitive landscape. Discover our complete service offering here.
To accelerate adoption of the Tag x dentsu offering in the market across the client portfolio, Dentsu asked Stephen Kiely to lead Tag Americas. In this role, Stephen will lead the vision, value creation, and growth velocity of Tag across the US, Canada, and Latin America to deliver on clients’ growing demand for tech-enabled, AI-integrated creative production.
Stephen Kiely sits down with Little Black Book to give an insiders look at what's next at Tag in the Americas.
The work
Heineken: Transcreation & Creative Production
Tag’s globalization and creative production experts partner with Heineken to deliver multi-cultural content across regions.
Calvin Klein: Store of the Future
Tag’s Shopper Marketing experts created a Store of the Future for Calvin Klein, leveraging technology to increase dwell time, sales, and footfall.
Syngenta: Sustainable Packaging
Tag packaging and sustainability experts crafted a CO2e emissions reduction solution for Syngenta, proposing methods to reduce the carbon footprint of secondary packaging.
Insights
5 Strategic Shopper Marketing Tips for Canadian & US Brands’ Retail Success
As economic conditions fluctuate across Canada and the U.S., retail, and Consumer Packaged Goods (CPG) brands are continually adjusting strategies to meet evolving consumer behaviours. Factors such as inflation, higher interest rates, and sustainability are impacting both of these North American markets.
Although both countries share similar challenges, consumer responses vary, necessitating nuanced marketing and creative production strategies. Read the complete article
