'Potentially Amazing': nib launches new brand campaign via Dentsu Creative

Leading health insurance brand nib has today launched its new brand campaign, repositioning itself as a total health partner for its members. 

‘Potentially Amazing’, created by Dentsu Creative, is designed to accelerate nib’s corporate transformation from 'payer to partner’, meaning the brand isn’t just there for the rainy days but every day. The work helps members see the total range of products and benefits available to them – from travel to NDIS services – ultimately enabling them to get great value, access, and insight into their health and wellbeing. 

The campaign humourously explores just how far members might go if they used their nib membership to its fullest potential. While accessing Telehealth appointments might give someone the time to try out their children’s new video game, adding another benefit, and then another, could potentially lead to something far more amazing. 

As well as driving signups, the work is also designed to target and engage existing members by reminding them of their membership benefits and encouraging them to make use of more of them. 

Chris Donald, Head of Marketing & Digital at nib, said: “As we expand our product and service offering, we wanted a creative platform which would expand the perception of nib – for both our members, as well as the broader community. When the team at Dentsu brought “Potentially Amazing” to us, we knew we had an idea that was engaging, enduring and lifted the brand to match our ambition” 

The new brand platform follows on from the success of nib’s “As exciting as health insurance gets” campaign. 

Ben Coulson, Chief Creative Officer at Dentsu Creative, said: “Our last campaign took the first step towards establishing nib as Australia’s premier health partner. This one kicks the door down and does a bomb in your pool. Figuratively and literally.” 

nib’s campaign launches across TV, cinema, radio, digital video, out of home, digital display and social on September 1st. 

CREDITS: 

nib: 

Head of Marketing & Digital: Chris Donald 

Senior Brand & Acquistion Manager: Kirsty Tapscott 

Brand and Communications Manager: Prue Frost 

Marketing Campaign Manager: Ryan Meredith 

Creative Agency: Dentsu Creative 

Chief Creative Officer: Ben Coulson 

Executive Creative Director: Sarah McGregor 

Strategy Partner: Graham Alvarez-Jarratt 

Senior Art Director: Mathew Hine 

Senior Copywriter: Tosh Greenslade 

Senior Producer: Tom Pearce 

Account Director: Joshua Pelz 

Account Manager: Emma Heazlett 

Production Company: Hooves 

Director: Gustav Sundström 

Executive Producer: John Pace 

Producer: Helen Morahan 

DOP: Alex Serafini 

Production Designer: Mike Price 

Casting: Peta Einberg 

Post Production: The Editors 

Editor: Stu Morley 

Online: Stu Cadzow 

VFX: Benjamin Zaugg 

Colourist: Ben Eagleton 

Sound Design, Music Composition and Sonic Branding: Smith and Western 

-ENDS-

For further information, contact: 

Miranda Ward
Senior External Communications Mgr
miranda.ward@dentsu.com 

ABOUT DENTSU CREATIVE

Dentsu Creative is dentsu’s sole global creative network that transforms brands and businesses through the power of Modern Creativity. 2022's Cannes Lions Agency of the Year, it is made for integration with dentsu's Media and Merkle networks through Horizontal Creativity. 9,000 creatives across the globe are connected to dentsu’s 34,000 media and CX experts to deliver ideas that Create Culture, Shape Society, and Invent the Future. www.dentsucreative.com