• Profiling
• Segmentation

Audience Discovery helps businesses understand their customers at a granular level. Through advanced profiling, we identify key characteristics, behaviors, and preferences of different audience segments. This process involves collecting and analyzing data from various sources to create detailed audience profiles that reveal who your customers are, what they value, and how they interact with your brand.

Segmentation takes this profiling further by dividing the broader audience into distinct groups based on shared attributes or behaviors. This allows for more targeted marketing efforts, ensuring that each segment receives personalized and relevant messaging that resonates with them. Effective segmentation and targeting leads to higher engagement rates, improved customer satisfaction, and increased loyalty.

• Category U&A studies
• Consumer journey mapping
• Social and economic studies

Behavioural Analysis of target customers and Insights empowers businesses with an understanding of consumer behaviours and preferences. This capability leverages advanced analytics to decode patterns in how consumers interact with brands, products, and services across various touchpoints.

Category Usage & Attitudes (U&A) studies delve into consumer behaviour within product categories. These studies examine how and why consumers use products, their attitudes towards different brands, and the factors influencing their purchasing decisions. This detailed understanding aids in refining product positioning, marketing messages, and overall strategy to better align with consumer needs and desires.

Consumer journey mapping charts ing the steps consumers take from awareness to purchase and beyond. The analysis and visualisation of customer journeys supports businesses. By visualising this journey, businesses can identify moments of friction and opportunities for enhancing the customer experience, leading to more effective and personalized marketing strategies.

Social and economic studies provide a broader context for understanding consumer behaviors. These studies analyze the influence of social trends, cultural norms, and the impact of economic conditions on consumer decisions. This holistic approach enables businesses to anticipate shifts in market dynamics and adjust their strategies accordingly.

• Trends and market reports

We provide clients with trend analysis and market reviews to help our clients anticipate and navigate cultural shifts, ensuring their strategies resonate with customers.

• Brand tracking
• Usage and attitude study
• Campaign evaluation
• Creative testing

We have a range of techniques to help our clients understand their brand’s impact in the market. This suite of services provide insights into brand performance, consumer attitudes, and the effectiveness of marketing campaigns.

Brand tracking is a continuous process that monitors a brand’s health over time. By measuring key metrics such as brand awareness, perception, and loyalty, businesses can track their brand's performance and identify areas for improvement.

Campaign evaluation & assessment services measure the effectiveness of marketing campaigns. By analysing campaign reach, engagement, and impact on brand metrics, businesses can assess the return on investment and optimise future campaigns.

Creative testing involves pre-testing marketing materials to gauge their effectiveness before full-scale deployment. This helps in refining messages and visuals to ensure they resonate well with the target audience, maximizing the campaign’s impact.

Through these services, Brand & Communication research enables businesses to build strong, resonant brands and execute effective marketing strategies that drive growth and consumer engagement.