dentsu News: 'Discover The Voice'

iProspect has partnered with Rolling Stone Australia to introduce audiences to the Seven Network’s new lineup of international superstar coaches of the 2024 season of The Voice, through a content series, to bring them closer to audiences through the season’s run. 

The Voice has launched the careers of Australian stars and is back for its 2024 season. The series kicked off on Monday evening with a stellar lineup of new coaches, with multi-platinum-selling artist Guy Sebastian welcoming new recruits – acclaimed singer-songwriter LeAnn Rimes, GRAMMY-nominated superstar Adam Lambert and award-winning Australian musician Kate Miller-Heidke – to the spinning red chairs. 

The six part content series, ‘Discover The Voice’, with Rolling Stone Australia has been designed to bring new audiences into the TV show by connecting music lovers more directly with the coaches. Launching ahead of the premiere of the new season, the content series highlights the coaches and creates anticipation for the 13th season of The Voice. 

The series will focus on how the global coaches bring star power to the panel, emphasises Guy and Kate’s local expertise and knowledge and will also bring to life key moments during the show. 

Working with Seven, iProspect’s strategy team developed the ‘Discover The Voice’ platform to create meaningful connection with music lovers through content. 

Hattie Swinburn, iProspect Group Strategy Director, said: “Rolling Stone is an ideal partner to draw audiences The Voice. The new coaches have an established following, and the content showcases the musicality of the international and local talent.” 

Jess Hunter, Head of The Brag Media said, “We’re excited to partner with The Voice and iProspect in this collaboration that taps into Rolling Stone’s music expertise. This content series offers fans an exclusive glimpse into the coaches’ creative processes and musical insights, deepening the connection between audiences and the music they love. This partnership with Rolling Stone speaks directly with music enthusiasts and provides The Voice with a distinct opportunity to reach and engage with new audiences." 

The content series is now live on Rolling Stone. 

Credits: 

iProspect: 

• Client Director Luke Amasi 
• Group Strategy Director Hattie Swinburn 
• Client Manager Faiq Rafique 
• Client Executive Zoe McGregor 
• Head of Client Partnerships Jason Smith 
• Strategy Director Edward Heaney 
• Group Investment Director Vera Manalac 

Seven: 

• Director Marketing Larissa Ozard 
• Head of Consumer Marketing Marni Crutchley 
• Senior Marketing Manager, Entertainment & 7plus Kerstin Hennessy 
• Senior Marketing Executive Michela Toose 

The Brag Media (Rolling Stone) 

• Group Partnerships Manager Jack Castles 
• Head of Sales & Partnerships Batoul Peters 
• Project Director Emilyn Jones 
• Senior Creative Strategist Anan Salvarinas 

-ENDS- 

PRESS CONTACT 

Miranda Ward 
Media and Communications 
iProspect Australia 
miranda.ward@dentsu.com 

About iProspect iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets. www.iprospect.com