dentsu

B2B Marketing Solutions

We’re dentsu B2B. Our expect B2B marketing solutions produce marketing that turns heads. Creates better customer experiences. Gets results. Produces impact. Connects modern business.

We help build the biggest B2B organisations by connecting their sales, marketing, and employees with their customers. We are focused on growth and results, and we’re uncompromising on getting things right for clients worldwide.

Serve up the right B2B experiences today

It’s getting harder to win in today’s B2B landscape. “Do more with less. Be bold, but not too bold. Be customer-centric, but business-minded.

To succeed, brands need to navigate the traditionally siloed worlds of marketing and sales to deliver a connected experience which resonates with buyers' personal values.

It’s time to rewrite the playbook for B2B with us.

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Our B2B Services

Our dentsu B2B global teams bring deep subject matter expertise across insight, creative, customer experience management and media.

Insight

At our B2B marketing agency you get decision-quality data from primary research. Dentsu B2B connects insights and marketing teams with verified business and C-Suite expertise. Our ability to reach hard-to-reach decision-makers and delve into specific areas within an industry highlights our effectiveness in conducting B2B market research.

→ Brand positioning and tracking
→ Market-sizing and market-fit analysis
→ Sales Win-Loss analysis
→ Employee tracking
→ CX tracking
→ Usage and attitudes testing
→ Analytics, reporting, and data visualisation

Business Strategy

Understand what makes your customers — and their customers — tick. Make winning choices to help drive business outcomes and unblock organisational inertia. We design experiences that transform B2B buying and organizational behaviour.

→ CX strategy and planning
→ Brand strategy architecture
→ ABX strategy
→ Journey mapping
→ Value proposition development
→ Employee value proposition
→ Audience profiling
→ Sales enablement

Brand and Creative

Grow your brand with emotional storytelling that grows business and build brands that drive impact. Our B2B marketing solutions help design experiences that resonate with decision makers across verticals. 

→ Brand positioning and storytelling
→ Brand concept and ideation
→ Content strategy
→ Brand toolkits
→ Visual design
→ Asset creation
→ Studio production
→ Copywriting and editorial
→ Sales toollkits

Activation and Advertising

Level up your B2B performance and drive meaningful engagement with media that builds engagement and drives business outcomes. From Account-based strategies and execution to driving demand from brand, our experts in B2B media help target niche, hard-to-reach audiences that influence buying decisions.

→ ABM Campaigns
→ Media strategy and planning
→ Offline and online media
→ Programmatic
→ Social media
→ Search engine marketing
→ Demand generation
→ Platform implementation
→ Marketing automation
→ Platform optimization

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Employees in APAC

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Employees globally

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B2B Marketing Agency of the Year

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Largest B2B agency globally

Thought-Leadership

Superpowers: the largest and longest running B2B study ever in APAC

We take customer-obsession to the next level. We’ve studied the big, bold, beautiful world of B2B customer experiences in APAC and the rest of the world for years, allowing us to identify where to apply the slightest pressure to deliver transformative growth for our clients.

The Superpowers Index, our proprietary annual study, offers insights into B2B buyer needs, derived from 14,000+ global interviewsm 4,000 C-Suite opinions, and 25,000+ brand experiences across a number of sectors.

Download to get insights on what dentsu B2B decision making looks like today and track progress against superpowers index scores.

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