John Riccio
Chief Executive Officer, Merkle APAC
With over 25 years’ experience, John has led major digital business' and strategic programs that deliver technology enabled business transformation focusing on responding to market change, improving performance and supporting growth.
John is recognised as a specialist in helping clients make sense of the disruptors of change on business and developing a strategy and vision that allows them to respond to that change. He has delivered a number of digital change programs both in the UK and Australia that have focused on transforming the way in which the business responds to the market and engages the customer while leveraging emerging technology to support that change. This includes the development of digital strategy, new business operating models, productivity improvement and mobile and technology enablement.
John is also recognised as a retail thought leader with a deep understanding of the retail industry and the issues facing retailers.
![John Riccio](https://assets-eu-01.kc-usercontent.com:443/3704723c-bfe7-01fd-0ea6-811f709c0da5/8f096741-a643-4cb4-9dc6-675382890e87/John%20Riccio.png?q=75&fm=jpg&w=960)