To navigate a storm, you need a compass.

That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy. 

Discover some of the best thinking from across our network.

The Age of Inclusive Intelligence

As the world adapts to life in the new normal, it’s time to go back to the future. 

Before the global pandemic brought the world to a standstill, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be challenged.

Now, as brands look to chart a new path to recovery and growth, we’ve updated our analysis to provide a roadmap to 2030.

Based on interviews with world-renowned futurists, academics, authors and experts; multiple proprietary consumer surveys; a comprehensive innovation patent scan; and extensive secondary research and case study analysis, we present the dentsu consumer vision. 

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