Stories come in many different forms. Books, movies, music and social media platforms are all a means of captivating and engaging an audience and telling them about your brand or product, but just how social savvy are you? Take our quiz and stand a chance to win

A great story is inspiring and thought-provoking, and, increasingly, story is our most persuasive technology, says marketing and storytelling guru Bernadette Jiwa. Social media storytelling is an opportunity to do more than just sell a product. It delivers a connection to your audience that has heart, purpose and passion. Jiwa contends that every decision you have ever made has, without exception, been influenced by a story, which is why storytelling is such a powerful marketing tool.

During the COVID-19 pandemic, Google’s #StayHome. Save Lives campaign has united people everywhere around a common cause: fighting the pandemic together, individuals keeping themselves and others safe, and protecting healthcare workers.

When we needed some light relief, the world learnt the Jerusalema and danced like everyone was watching.

And when someone infected with COVID-19 recovered, social media was the storytelling vehicle to help us celebrate. 

But how much do you really know about social media storytelling? As marketers and advertisers, you should know your Triller from your TikTok, right? Take our quiz on Neon and see how much you really know,  a hamper of gifts from around our region.