Our leadership

Jeff Greenspoon

Jeff is at the heart of dentsu helping clients predict and plan for what’s next. He leads dentsu’s integrated strategy, innovation, and client management - each designed to have a growth multiplier effect on clients’ businesses. As the key architect of an expanding suite of dentsu solutions like health, gaming, shopping and more, Jeff ensures each help clients look around the corner to deliver on their future business potential.

To help fuel those future bets, he is actively engaged with how dentsu invests in next-gen startups in AI, automation, MarTech and digital experiences. He also uses client insights to advise dentsu’s strategy for M&A, partnerships and strategic alliances, having gained extensive experience in entrepreneurship, marketing and strategy through a variety of successful start-ups, mergers and licensing arrangements.        

Jeff’s infectious entrepreneurial spirit makes him a highly sought-after voice in and outside of dentsu. His approach has fostered accelerated growth for key clients including General Motors, ABInBev, Nestle, Entertainment One, Hilton Hotels and Disney. 

Jeff was co-founder and CEO of SPOKE, a leading digital creative firm that was acquired by dentsu in 2014. He went on to lead the Canadian dentsu business to exponential growth as CEO.  Jeff was awarded PROFIT Magazine’s Young Entrepreneur Award and has been nominated as Entrepreneur of the Year by Ernst & Young.