With the changes to our day to day lives that the pandemic brought upon us and a massive increase in demand for products to be ‘shoppable’ online, this holiday season is bound to be like none ever before. Brands need to ensure they are taking all the steps needed to ensure their organizations, systems and broader partner ecosystems are set up to guarantee holiday success. As an unprecedented year comes to its shopping inflection point, consumers’ experience of brands in the next two months is going to inform their future relationships with your business.
The Holiday Readiness Checklist
The Holiday Readiness Checklist from dentsu commerce recaps the strategy, technology and operational actions you need to perform in order to make sure you are leaving no stones unturned and your brand is set up for success during the 2020 holidays and beyond.
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33% of consumers say that this year they are more interested in buying online and picking up in store or curbside.
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