Sanchitt Mediratta
APAC
Sanchit Mendiratta is a marketing specialist and thought leader with over 15 years of experience. He currently serves as the Managing Director of Happy Marketer, A Merkle Company. He also serves as the Data Lead for dentsu Singapore.
With a keen eye for data and analysis, Sanchit boasts a track record of consistently delivering ground-breaking strategies and measurable results across the omnichannel customer experience. Under his leadership, Happy Marketer has grown to become the most awarded agency in Singapore, including multiple awards for it’s unique culture.
His clientele includes leading regional brands and companies with global presence and consists of Grab, Shopee, Google, NTUC Income, Standard Chartered, ING Bank, Singapore Press Holdings, PropertyGuru, and FairPrice among others. His unique approach on pivoting core businesses with the implementation of digital acquisition and analytics tools, has helped drive the data-led transformation at these firms. His data insights have proved valuable to businesses as they craft personalized customer journeys that enhance customer experience, thus driving retention and loyalty.
Sanchit is a certified Google Partner Academy Trainer and trains executives on Google Analytics and Google Ads. He has advised and trained more than 8,000 executives across Asia, Oceania, and the Middle East. Additionally, he is currently a visiting faculty at the Singapore Management University.
