This special edition dives headfirst into the media landscape as seen through the lens of Gen Z, building on the insights from our 2025 Media Trends report, The Year of Impact. With nine incisive articles, including contributions from dentsu's own Gen Z experts who are not only shaping campaigns for their generation but are part of it, and consumers from Imogen Insights, a Gen Z focused qualitative insights company, we've brought together a rich mix of perspectives.