The Superpowers Index, our proprietary annual study, offers insights into B2B buyer needs, derived from 14,000+ global interviews and 25,000+ brand experiences across a number of sectors.

We reveal what truly drives B2B buying decisions, specifically what matters most to buyers and when it matters on the buying journey. This study - the largest B2B buyer study ever - can help to prioritize initiatives and track progress through superpowers index scores.