Jonathan Scarpetta Named Chief Strategy Officer, Dentsu Aegis Network Media Latam

MEXICO CITY -- Dentsu Aegis Network (DAN) continues to strengthen its Latin American region by adding top talent. Recognizing that strategic planning is an indispensable pillar in the construction and positioning of brands, DAN Latam has hired Jonathan Scarpetta as Chief Strategy Officer.

Scarpetta, who has extensive experience in strategy, media and marketing, joins the regional team, with hub in Mexico, with the goal of enhancing DAN’s strategic media planning offering for the specialized agencies within DAN. In addition, he will work together with the presidents of these agencies to take advantage of the CCS and Navegg tools within the groups as well as explores the use of other tools and data available.

Scarpetta, who will report to Mauricio Sabogal, Chairman DAN Media & President of Amplifi Latin America, joined to the group after leading communications strategy at PepsiCo beverages in Mexico (GEPP). He also worked on leading brands in different regions such as ExxonMobil, Holcim, L’Oréal, Daimler, SC Johnson, Clorox, Unilever, Henkel, Huawei, LG, Sony y Coca-Cola, among others.

"This region is full of great development opportunities and have the best of both worlds, the structure of a large holding and the agility that only Dentsu Aegis Network, to succeed on all levels. Our goal is to lead the region in providing innovative, best-in-class thinking," says Scarpetta.

Mauricio Sabogal, Chairman DAN Media & President of Amplifi Latin America said: "Jonathan joins a powerful leadership team that is driven to advance business growth in Latin America and nurture to the growing range of capabilities that we are developing in the region. We have an ummatched group of talented professionals that allows us to position ourselves a unique and valuable partner for our clients.”

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of 10 global networks: Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum, with the support of multi-market brands. Dentsu Aegis Network innovates in the way of building brands for its clients, through its experience and the best practices in its class in creative, digital and media communication. With hub in London, operations in 145 countries and a team of more than 40 thousands employees, the company offers a wide range of products and services characterized by their high degree of differentiation and innovation. www.dentsuaegisnetwork.com

Regional Communications Dentsu Aegis Network

Natalia Dueñas | Natalia.duenas@dentsuaegis.com | (57) 316 579 1006
Viviana Torres | Viviana.torres@dentsuaegis.com | (57) 301 772 1059