Dentsu Aegis Network Announces Eduardo Bicudo as CEO in Brazil

Industry leaders set to accelerate Dentsu’s growth within this key country

São Paulo, November 12, 2019 - Dentsu Aegis Network has announced Eduardo Bicudo as the new leader of its Brazilian operation, effective immediately. Bicudo’s mission is to drive Dentsu’s long-term sustainable growth in this key country.

Bicudo brings with him, more than 30 years of experience in the communications, marketing and digital services industries. He has built a robust career in companies such as Ogilvy & Mather (in Brazil and the US), RappCollins, and StarMedia. He was at the helm of Wunderman's operation for 14 years, and, for the past two years, he led Accenture Interactive in Latin America - which he left to become the CEO of DAN Brazil.

Julio Castellanos, CEO of DAN LatAm said: “We were looking for an individual with a deep knowledge of the communications industry who also possesses a forward-thinking vision compatible with the group's strategy. We also prioritized the ability to assemble teams that boost true collaboration. Eduardo does have all of these attributes. He is the ideal professional to advance our value proposition, engage our teams and brands, contribute to the industry’s evolution and, most importantly help our clients win, keep and grow their best customers.”

Bicudo said: “The consumers have taken the lead. The way they buy, engage with brands and hire services has changed. This is the right time at the Dentsu Aegis Network. It has the right properties and the right size to meet the needs of our clients and their customer. I look forward to aligning and accelerating all that we do best.

-ENDS-

For further information, please contact:

Marina Tunes
Dentsu Aegis Network Brasil
E-mail: marina.tunes@dentsuaegis.com
Telephone: +55 (11) 3759-3611
Mobile: +55 (11) 97311-0455

About Dentsu Aegis Network Brazil

Part of Dentsu Inc., Dentsu Aegis Network is represented in Brazil by Amnet, Cosin Consulting, Dentsu, iProspect, Isobar, mcgarrybowen, MKTG, NBS, Pontomobi and Posterscope operations, with offices in Brasilia, Curitiba, Porto Alegre, Rio de Janeiro, and São Paulo.

Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital, and creative communications services. Offering a distinctive, innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 143 countries around the world, with more than 45,000 professionals dedicated to 11,000 clients, including 85 of the world's 100 largest advertisers.