The demand for a more equitable society forces the advertising industry to respond with innovative solutions that drive sustainable societal impact.
Dentsu sought to create a unique collaboration between brands that want to engage with the Black community in an authentic way and the Black-owned businesses that engage those audiences every day. More Than That was the answer.
"It's literally never been done before."
— Josh Rahmani, Chief Revenue Officer at Urban One, Audio Division
The radio series is produced by OneX, Urban One’s content studio, and is distributed across 106 Black-owned radio stations. The TV program was produced by G-Factor Films and aired across Revolt's channels. We’ve launched 4 successful seasons of radio and 1 season of TV from 2021-2024 — talking about topics ranging from Black entrepreneurship to the future of women’s sports.
We’ve started a movement with this sonic journey. Driving impact for our sponsors, while fostering consumer trust and loyalty. And we have no plans of stopping.
and that got us some attention ⬇️⬇️⬇️
POSITIVE IMPACT FOR THE COMMUNITY AND OUR CLIENTS
- 33 point lift in brand consideration
- Over 1 Billion impressions across all channels
- 46 point lift in "Brand Respects My Community and Culture"
- 30k podcast downloads across all streaming platforms
