Dentsu Named a Leader in Gartner® Magic Quadrant™ in Inaugural Report for Digital Experience Services
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NEW YORK, NY (Dec 9, 2024)—Dentsu today announced its designation as “a Leader” in the Gartner® Magic Quadrant™ for Digital Experience (DX) Services. The inaugural report evaluates providers based on their “completeness of vision and ability to execute” digital transformation consulting, technology platform implementation, experience evolution, content creation and management expertise, and marketing.
“We believe being named a Leader in digital experience by Gartner® is an unparalleled honor and represents the transformation we’re driving within our agency. We feel this recognition validates our investments in industry-leading technology and tools, such as Merkury, across DX, creative and media, to power results for clients who rely on us to future-proof their businesses,” said Pete Stein, Global President, Merkle.
The Gartner® report acknowledges that “Digital services are not just technical services, but also include creative, content and marketing operations, historically served by digital marketing agencies but now offered by a range of providers, including consulting firms, SIs and agencies.”
An integrated network of award-winning brands enables dentsu’s end-to-end experience transformation capabilities: customer experience transformation consultancy, Merkle; creative production agency, Tag; Dentsu Creative; and media agencies Carat, dentsu X and iProspect.
To learn more about dentsu and Merkle’s capabilities, visit here.
Gartner, Inc. Magic Quadrant for Digital Experience Services. Brett Sparks, Sundar Viswanathan, etl. 26 Nov 2024.
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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu, Innovating to Impact.
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About Merkle
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.
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