Salesforce Practice Leadership Team

Lauren Olson

Lauren Olson is the Director of Marketing and Communications at DEG, a trusted digital marketing partner to national and global brands. DEG is consistently recognized as one of the fastest-growing companies in America.

A founding member of DEG’s marketing department, Lauren has played an integral role in growing DEG’s brand on a national level. She oversees all aspects of DEG’s marketing and communications, which includes the agencies’ integrated campaigns and owned digital channels, awards, events, and new-business support.

Under Lauren’s leadership, DEG has won a number of national awards, published thought leadership in national trade publications, been recognized as one of the best places to work and fastest-growing companies in the U.S., and has become one of the most decorated Salesforce partners in the world.

Her first role at DEG was with its growing email team, and prior to that, Lauren worked at Ascend Integrated Media and Anthem Media Group, where she collaborated with clients such as Citibank, UnitedHealthcare, and Abercrombie & Fitch.

She has long been a visible part of the Kansas City advertising and business community, serving on the board of AAF-KC’s Ad 2 and as an active member of AMA, NRF, and Toastmasters. Lauren is also a DEG Foundation committee member, which allows her to support Kansas City philanthropic organizations close to her heart.

Lauren is a graduate of the University of Missouri with a Bachelor of Science degree in business. When she’s not amplifying DEG and its experts, she can be found spending time traveling around the world and drinking wine with her husband, son, and two dogs.