Symphony Product Merchandising

Speed to market is critical in the digital era, but corners cannot be cut to accomplish that as customers’ expectations are high. The old adage of “good, fast, or cheap; pick two” is gone, now consumers expect all three. With Dentsu Symphony the process to create digital assets for products for the web has never been easier. 

Thanks to the global reach of Dentsu we create content at the source, sometimes within days or even hours of manufacturing, so it can be used across websites, print catalogs, email marketing assets, and marketplaces. And since it’s thoroughly tagged, individual elements of a shot or video can be used to target specific shoppers. We have production hubs across the world which allows for a unified single governance structure and automation of merchandising. The technology associates assets with SKUs which using AI for classification and dynamic creative optimization allows full cycle analytics for content performance.  

We work with you to understand the ins and outs of your businesses, goals and target audience. We then use that knowledge to create a content marketing campaigns and strategy as well as the content that will support it. Our social media content creation services team will model ways and create best practices personalized for your brand.