Salesforce Practice Leadership Team

Dave Paulus

Dave leads dentsu’s Global Strategic Alliance Partnerships with Adobe, Salesforce, Google, and AWS, by driving strategic priorities, joint solution development and ultimately growth. As a seasoned executive with more than 30 years of CRM agency experience, he has global oversight of new business development strategies, client relationships, and delivery of services across and through these strategic partnerships with Merkle and dentsu’s customer experience management (CXM) line of business. Dave is part of Merkle’s Global Executive Committee.

Prior to joining Merkle in 2002 as Senior Vice President of Sales & Business Development, Dave helped develop and launch Return Path, Inc., a provider of strategic email solutions. As that company’s Vice President of Sales and Business Development, he drove direct sales efforts and coordinated reseller partnerships. He previously served as Vice President of New Market Development at DoubleClick/Abacus, responsible for developing new products from the Abacus database and launching them into markets. Dave began his career at TransUnion, where he spent 13 years in various roles within several divisions of the company, including Vice President and General Manager of TransUnion’s insurance division and Vice President of Sales and Client Management within TransUnion’s direct marketing division, PerformanceData. Dave earned a BA from Clemson University.