We Power the Experience Economy
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
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ANA B2 Awards: Gold - Demand Generation: Large Enterprise, Sustainability in Action
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B2B Marketing Awards: Silver - B2B Gold Agency of the Year
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Global ACE Awards: Silver - Internal Activation
Our Work
Our Insights
B2B Futures: The View from 2030
Over six months of analysis from a global team of strategists and technologists uncovered four seismic shifts that we predict will transform B2B by the end of the decade. B2B digital commerce will grow to over $25 trillion USD by 2030, and from the emergence of AI driving completely autonomous commerce to monumental changes in how we produce and consume goods to generational shifts in buying behavior, B2B will look very different - very soon. Welcome to 2030.
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2024 CX Imperatives
What do business leaders and consumers think about today’s customer experiences? We wanted to find out, so we asked them directly.
Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries. We learned a lot–from customer perceptions on data usage by companies to how brands are incorporating AI in their CX strategies.
Access our reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.
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