Consumer sentiment is shifting – and forward-thinking brands are shifting with it.

Navigate change. Respond with clarity. Drive growth.

Explore the latest findings in dentsu’s UK edition of the EMEA Consumer Navigator, created to help marketing leaders understand evolving behaviours, adapt strategies, and act with confidence in a time of economic pressure and consumer change.

Download the Q1 2025 UK Consumer Navigator Report now and unlock insights that drive real impact


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What’s inside the report?

  • The current state of UK consumer confidence – and what’s driving it 
  • How spending behaviour and value expectations are changing 
  • Generational insights: what Gen Z, Millennials, Gen X and Boomers really think 
  • Sector-specific trends for retail, financial services, travel, tech and more 
  • Seven essential actions brands should take to stay relevant and resilient 

Why it matters

Over half of UK consumers have cut back on spending for the second year running. This is more than a blip - it’s a behavioural reset. But while pressure is growing, opportunity remains. Brands that respond with empathy, precision and purpose are best placed to build trust and long-term value.

Who should read this

This report is for: 

  • CMOs, marketing and brand leaders 
  • Media, CX, ecommerce and strategy teams 
  • Anyone focused on aligning brand activity with today’s consumer mindset