The Superpowers Index
The largest ever global study of B2B buying behaviour.
We admit it – we are obsessed about B2B buyers and what drives them.
Four years ago, we started a journey to understand the B2B buyer better, asking B2B buyers about their recent purchase experiences. We wanted to understand what was making the difference between winning and losing. And we wanted to go into detail we didn't see in other studies.
We set out to understand
The drivers behind B2B buying decisions
What’s important to buyers and what makes the difference between winning and losing.
The B2B buying journey
Who’s involved and what makes a difference to them at each stage.
Commercial impact
How improving the buying experience drives commercial outcomes.
To do that we interviewed
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B2B buyers globally
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B2B brand experiences across four industries
The Superpowers Index helps us look at B2B buying from multiple perspectives
In this year’s index, we reveal what truly drives B2B buying decisions by identifying three major trends that are making the difference between winning and losing for B2B brands. Read the full report now:
Contact us
Superpowers is a diagnostic tool. We use it with our customers to provoke data-driven discussions about how to improve the B2B buyer experience.
Get in touch if you'd like to learn more.
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