The modern B2B landscape is moving faster than ever. Our annual dentsu B2B event, held this year at the iconic Tate Modern, was a morning of future-focused talks, panels and insight from some of the industry's leading experts.

The sessions at Connecting Modern Business

B2B by 2030; why connecting modern business is essential

Hear from our President of dentsu B2B, Rob Gold as he looks ahead to 2030 and explains why connecting modern business is a non-negotiable strategy for 2025.

The Superpowers of modern B2B growth

Indy Saha, Chief Experience Officer and Colette Stevens, Head of Client Research, take you through the key findings from The Superpowers Index 2024 (the largest global study of B2B buying behaviour) and outline the ‘superpowers’ needed to excel in 2025 and beyond.

Download the Superpowers Index 2024

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Link to Download the Superpowers Index 2024

The sum is greater than the parts, connecting the B2B silos

dentsu B2B’s Head of Digital, Laura Pierce is joined by Jo Wright, Director of Global Partnerships at 6Sense and Jason Fletcher, Executive Creative Director to discuss their recommendations on how to successfully fuse audiences, technology and creative to connect the dots in B2B organisations.

How to win the hearts and minds of the modern B2B buyer

Mimi Turner, Head of the B2B Institute at LinkedIn, gives us her view on how we can build an industry movement around buyer groups to create the ideal mental model for B2B marketers, sellers, and buyers.

Why your brand experience matters to the board

Joel Harrison, Founder and Editor of B2B Marketing, hosts a lively panel talking to marketers about the importance of connecting brand experience impact to board level discussion. He was joined by Lucas Bergmans, former Marketing Director at Aviva and Cazoo, and Tejal Patel, former Head of Digital Marketing at Cisco.

Heading to 2030; future proof your business

Deborah Womack, VP of Strategy and Sales Transformation at dentsu, closes the day with the future-proofed imperatives to help you take your business to 2030 and beyond.