Struggling to monetise your customer data? Turn every customer interaction into a revenue-generating opportunity. Powered by the Salesforce platform and Agentforce, our AI-driven solution automates and optimises your retail media operations.
Transform customer touchpoints into profit centres through intelligent media planning and real-time Ad optimisation, all while streamlining your workflows.
Why Smarter Media?
The $100B+ retail media market is booming, and early adopters stand to gain significantly. Smarter Media from dentsu offers a unique solution to the market, combining Salesforce Sales Cloud’s leading sales and pipeline management tool with Media Cloud’s Advertising Sales Management application and Agentforce, Salesforce's latest AI-powered virtual agents.
With Smarter Media, the agent-first solution revolutionises your retail media strategy, across owned channels and offsite channels, by automating processes and unlocking new revenue streams.
Turn your platform into a revenue engine
Automate Ad Operations
Create AI-driven, data-backed media plans, accurately forecast ad inventory to maximise revenue, and automate ad booking and trafficking, across channels. to reduce manual work and errors.
Leverage First-Party Data Automate Ad Operation
Deliver hyper-targeted ads at the point of purchase by integrating customer data from multiple sources.
Optimise Campaigns in Real-Time
Use AI-driven insights to dynamically adjust ad content and placements for maximum relevance and engagement.
Scale Effortlessly
Manage multiple advertisers and vendors with automated onboarding, performance reporting, and intelligent recommendations.
Owned and Offsite Channels
Your retail platform has untapped value. Are you ready to generate revenue from it?
As traditional advertising wanes, retailers with first-party data are leading the advertising revolution. Early adopters of retail media are already seeing 10-30% revenue growth from ads.
With Agentforce, you can automate personalised ad experiences across channels, ensuring consistent customer journeys and streamlined operations. Don't let competitors outpace you: start generating revenue now with Smarter Media.
The Smarter Media Advantage
Our end-to-end AI solution helps you transform your retail platform into a dynamic advertising powerhouse without disrupting current operations. Here’s why retailers trust us:
Why choose dentsu's Smarter Media solution?
With our global Salesforce partnership and deep expertise in retail media, we provide a proven framework that helps retailers like you succeed in this fast-growing space:
- Salesforce & Data Expertise: With over 30 years of data and identity expertise, leverage our deep integration capabilities with Salesforce’s suite of tools.
- AI-Powered Automation: Automate routine tasks like ad booking, inventory management, and vendor onboarding with Agentforce’s AI-driven agents.
- Real-Time Optimisation: Use actionable insights from AI-powered analytics to continuously improve campaign performance.
- Privacy & Compliance Focused: Generate new revenue streams while maintaining customer trust through privacy-first solutions.
Ready to transform your retail platform?
Take control of your retail media strategy and let us help you unlock new revenue streams while optimising every step of the process.
Let’s turn your customer touchpoints into a thriving revenue engine with the combined power of Smarter Media and Salesforce’s Agentforce - our agent-first solution designed to optimise every aspect of your retail media operations.
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Ready to transform your retail platform?
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