Challenge

Royal Caribbean wanted to drive awareness and buzz for their newest ship

Solution

We launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activations. Special codes were released throughout the promotion through owned and paid media, inviting visitors to explore seven iconic neighborhoods. Each neighborhood contained activities, information, and chances to win. The campaign included sweeps, instant win, non-traditional activations, and an employee component.

Result

15 minutes spent on site per registrant

57% lift in new customers

2.3million logins

200k+ email opt-ins

30% new email addresses added to the database