2024 State of Gaming Report

Welcome to the second edition of the Gaming Report!

The biggest games in the world continue to drive massive, pop-culture-defining moments, while small independent games capture the hearts, minds, and time of dedicated player communities. With decades of specialized experience and over 120 years of media, creative, and advertising legacy, we invite brands to build relationships with the most engaged consumer on the planet—gamers.

Dig into our latest report to see why gaming is no longer just a side quest...

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