Merkle becomes Premier Partner in the Adobe Exchange Program in the EMEA region

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu international, is today entering a new level of its partnership with Adobe, which sees it become a Premier Partner in the Adobe Exchange Program in the EMEA region.

The Adobe Exchange Program is designed to support collaboration between Adobe and its Partners.  It is focused on delivering customer satisfaction through building integrations and applications that extend the value of Adobe solutions. Premier Partner is the highest level of partnership within the Adobe Exchange Program.

The enhanced partnership, which follows a wider network-wide partnership from dentsu with Adobe, will focus on developing Adobe Experience Platform’s market-leading integrations around identity resolution and audience management services for clients.

The move also puts Merkle into a leading-edge position as an authority on Adobe Experience Platform’s integration into marketing strategies, as the first business to be accredited to the offering by Adobe. This means that Merkle’s relationship with Adobe has expanded to span the roles of partner, client, and provider. It also follows the company’s recognition as a top-tier Specialised Partner across seven key Adobe products earlier this year.

Merkle and Adobe’s partnership will focus on providing enriched customer profiles for segmentation and activation across channels for marketers encountering difficulties in traditional identification, marketing and analysis.

Merkle is a longstanding, specialist partner to Adobe, having previously been the first business to launch Adobe Experience Platform into a production environment in EMEA.

Announced to market last summer, Adobe Experience Platform is the industry’s first open and extensible platform for Customer Experience Management (CXM). Key innovations include industry-first data governance capabilities, real-time accessible unified customer profile , as well as new ways to personalise and deliver impactful experiences through customer journey orchestration and  cross-channel analytics.

Using its well-established expertise, Merkle will continue to leverage Adobe Experience Cloud in web properties and digital marketing for clients, deploying the software to power digital transformation and connected, more-personalised customer experiences across multiple channels.

Adobe’s commitment to providing personalisation at scale is reflected in its continued trust in the Merkle offering. With Adobe Experience Platform, Merkle and Adobe will enable marketers to build customer identity solutions and merge multiple disparate data sources to drive insight and connect the customer experience in a way that is future-proofed against the evolving technology landscape.

“It’s a great feat to be announcing our partnership and continued collaboration with Adobe around the innovative Adobe Experience Platform offering. Driving personalisation at scale is a vision we both share and one that is at the heart of both companies’ philosophies – as well as many clients’ needs at the moment,” said Margaret Wagner, president, Merkle EMEA and leader of the dentsu CXM LoB in EMEA.

Wagner continued: “Merkle’s continued growth as a key partner in the Adobe ecosystem is an honour and a testament to the technical expertise, skill and commitment that our teams across EMEA have shown over the last several years. We are proud of this achievement and look forward to using these capabilities across dentsu to continue to drive customer and business value.”

Paul Robson, President of International, Adobe, added: “Now more than ever, companies across every industry, are turning to digital to attract, engage and retain customers. Being able to connect across any channel, seizing the moment, is dependent on having a unified view of the customer and the agility to create and deliver personalised experiences. I’m delighted that we’re extending our already strong partnership with Merkle, to help our joint customers deliver cross-channel experiences.”