Dentsu UK&I launches Business Transformation practice to unlock uncommon growth for business

Published on:
  • Business Transformation (BX) brings dentsu’s creative strengths together with media, data and technology to deliver future-ready, sustainable brand growth.
  • Soft launch sees dentsu already reimagining the future of iconic global organisations across telco, financial services, FMCG and retail.

Dentsu has launched its Business Transformation (BX) practice in the UK&I to propel growth for brands and businesses. BX brings together dentsu’s unique data and technology-driven creativity with management consulting rigour and human-centric design to sustainably grow organisations and prepare them for the future. 

Born in Japan, and now live to clients in the UK&I, the expansion of BX is a significant development in dentsu’s global market offering, representing its strategic vision to be the world’s leading integrated growth partner. Dentsu’s 400-strong global community of business transformation experts are already creating solutions for some of the world’s most iconic brands across telco, financial services, FMCG and retail. 

BX enables brands to achieve a range of outcomes in their transformation journeys: creating new business models to aid revenue diversification; launching new products, services, and strategies to market that fulfil what customers need now and in the future; redesigning organisations to ensure they remain adaptable amid today’s dynamic economic environment; and delivering cultural and change management programmes that ensure the successful adoption of new tools and processes. 

Amid the rapid change of the global business landscape, and the increasingly urgent challenges brands are facing, BX provides a fresh approach to sustainable growth. Through BX, dentsu delivers on its promise to innovate to impact, by reframing challenges and examining the obstacles in new ways, leveraging untapped opportunities that generate long-term positive impact for business, people and society – the Japanese “Sanpo Yoshi” philosophy of success through responsibility.

The triple outcome of Sanpo Yoshi is core to BX’s end-to-end actionable strategies for growth: 

  1. Market landscaping: evaluating the competitive landscape, market dynamics and consumer behaviour to identify opportunities for growth and innovation. 
  2. Strategy consulting: identifying new paths to uncommon growth, pivoting business models and driving consumer-led innovation to create advantage, loyalty and value. 
  3. Social good consulting: growing business and prosperous society simultaneously, leveraging networks to build alliances and create social value. 
  4. Transformation consulting: designing, building, piloting and executing future-ready operating models and change management discipline that unlocks the power of culture and enables uncommon growth. 

With integrated expertise in data, insights, customer experience and creativity, spanning dentsu’s network of six agencies (Merkle, iProspect, Carat, dentsu X, Dentsu Creative and Tag), BX is at the intersection of consulting and creative strategy, enabled by technology. This makes dentsu uniquely placed to drive long-term uncommon growth in tomorrow’s world, combining the power of its media, creative and customer experience practices to scale brands with immediate tangible results. 

Dentsu’s UK&I BX practice is a core part of the wider UK&I strategy community, led by Dan Truman, UK&I Group Chief Strategy Officer.

Dan Truman, Group Chief Strategy Officer, UK&I dentsu said: "The launch of our Business Transformation capability marks a pivotal moment for dentsu in the UK&I. In a rapidly changing business environment, organisations need more than just innovation — they need a partner that can transform challenges into opportunities for sustainable growth. Our mission is to build a legacy of positive impact for businesses, people, and society." 

Yuichi Toyoda, Global Practice President - Business Transformation, dentsu | BX President, dentsu Japan | Executive Officer, dentsu Inc. said: “Dentsu’s BX practice aims to create new values, with a unique dentsu consultancy approach, to impact businesses, brands, and people’s lives. We are excited to support the transformation journey of clients internationally, to enhance our client promise, Innovating to Impact.”